Website Design
Your website is the first impression your customers get of who you are as a company. We use the latest design technology to create a website that not only looks great but also showcases your business. We’ll help you craft an online identity for yourself to connect with potential customers through an innovative website that embodies who you are as a company. You only get one chance to make a first impression, let’s make it a great one!
Designing A website together
You’re not just reaching out to your customers through a website, but connecting them on multiple levels and telling them exactly who you are. We would love to help you tell your story.
If you are looking for the best website design company, continue to read below about some of the on-site techniques we use to make your website successful.
Responsive Website Design
Responsive design is the new standard in a changing environment. Our expert design of websites proves that we understand today’s digital landscape with our Responsive Design approach, which ensures your site will look great on any device type or screen format!
We understand today’s digital landscape, and how to best respond when it changes with you, whether on your computer screen or phone device that allows us more opportunities than ever before for success while staying true at heart who you are as an organization.
Keyword Research
Keyword research is the process of finding keywords that will bring you targeted traffic. Your keyword should be relevant to your website and it should also contain worthwhile search volumes.
Picking the right keywords & key phrases for your blog post can make or break your entire website, SEO, and marketing efforts. Choosing the most searched keyword or key phrase isn’t always the best route to take. Depending on competition and the projected difficulty of obtaining a valuable search engine ranking in that word or phrase, it can sometimes make sense to go after positions that are easier to obtain in less difficult words and phrases.
This is where great research comes into play. We will search for the best options for you and discuss this as part of our content strategy before building your web presence.
Content Writing
Website Design is more than just visual eye candy. Engaging content is the key to being found in search engines like Google.
We use cutting-edge writing techniques and page design to create powerfully creative messages that will showcase your product and brand while also turning casual visitors into loyal customers!
Whether it is regular blog content, social media topics, or on-page verbiage, we can cover any topic to help you succeed.
Mobile Website Design
The future of business on the Internet is mobile. Mobile web design can completely transform the mode of online business shifting more towards a small screen world. The global trend for internet access is becoming increasingly dependent on mobile phones and web service providers are focusing their efforts accordingly.
So, it’s easy to see that there will be immense potential with this new technology in future trends as well! Using technologies like Google AMP (Accelerated Mobile Pages) you keep your site up-to-date with cutting-edge internet tech advancements which helps ensure top performance among users across all devices – regardless if they’re tablets or smartphones.
How Our Process Works
We Have An Initial Meeting To Get To Determine If We Are A Good Fit
An initial meeting allows us time to figure out if we’re the right fit for each other. It’s kind of like a first date except there’s no awkwardness. If we can’t help you get where you want to go, we’ll happily inform you of that and refer you to someone who can.
If we believe we’re a good fit for each other, then we proceed from there and begin research analysis to give you a clear picture of where you are and where we can take your web presence.
We Begin The Website Planning And Research
We know web design however, we don’t know your company, your offer, your competitive advantages, your target client, or your competition. So, getting to know your style as well as your business is always the logical first step.
Then, we’ll dive in further and meet with your staff to get a good picture of your services and benefits along with any pictures or videos we’ll need to complete your project.
Then, we’ll work with you to strategize the content & design of your new web presence.
This can be more than just your website and can include logo branding (rebranding if necessary), color schemes, fonts, google my business pages, social media, press release style, and the look and feel of your digital marketing.
We Begin The Website Design
Websites are more than just pretty visuals. Your clients are there to get what they’re looking for and if it can’t be found easily, they go looking for a competitor who will meet their needs!
The best avenue forward is to blend eye-catching design, with a page flow that will engage your visitors, then finally funnel them to take action via compelling call-to-actions.
We’ll make sure that every part of our work is geared towards giving potential customers exactly what they’re looking for from start to finish.
The Work Behind The Scenes
After the front end website design is approved and well under way, we begin to dig and optimize the website. There are many factors that go in to a well built site beyond the look. Every search engine looks behind the scenes to ensure you are providing the best results of what people are searching for.
This is called on page SEO. This includes how fast your site loads and how quickly the user can interact with it. They also want to deliver the most accurate results to what the user has searched, so headers and content are also checked. Search engines also monitor how a user interacts with your site. Do they actually engage with the content or do they quickly go back to the search engine? When that happens that is known as your bounce rate. If the user continues to browse the website, that is known as your click-through rate. Combined with experience, we use the best industry software to assist in this process.
Search engines also check other factors to ensure your website meets the EAT criteria. This stands for Expertise, Authoritativeness, and Trustworthiness. While these criteria are met as much as possible during the build, only a good SEO campaign can increase these factors to assist in ranking higher in search results.
Launching The Website
Creating a great website and having a successful launch is just the beginning.
At North Star, we only use the finest optimized servers and our decades of experience, combined with optimization software to study how your website loads and improve it.
We also reduce bloat, unused CSS, and then we minify and defer CSS and javascript to make it load even faster. We test the speed of the site through GTmetrix and Google Page Speed Insights to see where we can improve.
After all of that, we get your website uploaded onto a CDN (content delivery network) to ensure wherever the location is of the user that decides to browse your site, the pages are loaded from nearby servers making the content load even faster.
And there are even more things that are done however, we can’t tell all of our secrets, can we?